By Alertwise • November 3, 2025 • 8 min read

Unlimited Groups with AlertWise

Explore how AlertWise allows you to organize and manage subscribers into unlimited groups for smarter targeting, efficient campaign workflows, and scalable audience management.

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unlimited groups As the number of subscribers increases in a business, sending the correct message to the correct users becomes a challenging and necessary task. Not every subscribed user is the same, but users have certain characteristics due to which groups of users can be created and notifications can be sent to them.

AlertWise’s Unlimited Groups will be a powerful feature for your business. You can create groups based on subscriber segments such as location, browser, activity history, engagement level, subscription behavior, and more. All of this is available without any limits in the Unlimited Audience Groups feature, which requires no upgrades or additional costs. The Unlimited Groups feature is available in any of AlertWise’s free, paid or enterprise plans.

Unlimited Groups give you complete control to structure your audience intelligently, personalize your campaigns, and improve overall messaging effectiveness.

What is an Audience Group?

An Audience Group is a collection of subscribers that meet specific conditions or characteristics. By grouping users strategically, you can send highly targeted push notifications that feel relevant and timely, rather than generic.

Audience group leads to:

  • Higher engagement
  • Better click-through and view rates
  • More conversions and stronger retention

Why Unlimited Groups?

Increasing subscriptions in business also increases complexity, but it is a golden opportunity for any business to reach out to its audience.

As your audience increases:

  • You may have multiple traffic sources
  • You may run different campaigns simultaneously
  • You may manage multiple products or websites

If the audience group is not unlimited, it is impossible to manage the audience. Many push notification services available on the market offer the option to create limited groups, and many providers do not offer the group option at all. However, AlertWise gives you the option to create unlimited advance audience groups.

Unlimited Groups ensure:

  • Your subscribers stay neatly organized
  • Campaigns remain targeted and relevant
  • The workflow scales as your business scales

Practical Use Cases

Let’s explore how different businesses can leverage Unlimited Audience Groups:

1. Location-Based Personalization

Use Country, State, or City to:

  • Send region-specific offers
  • Display local language messages
  • Target festivals, seasonal sales, or store availability by area
  • Perfect for eCommerce, travel, and regional businesses.

2. Device & Browser Optimized Messaging

Use Device + Browser criteria to:

  • Show app download prompts only to mobile users
  • Notify desktop users of web-only tools/features
  • Avoid irrelevant notifications for unsupported browsers
  • Improves user experience by aligning messages with user environment.

3. Engagement-Level Grouping

Use Last Click / Last View / Total Interactions to:

  • Identify highly active users and reward loyalty
  • Re-activate silent or inactive users
  • Reduce campaign fatigue by avoiding over-sending
  • This drives better retention and reduces unsubscriptions.

4. New vs. Returning vs. Inactive Users

Use Subscription Date + Last Activity Metrics to:

  • Welcome new subscribers with onboarding flows
  • Share updates or reminders with returning users
  • Run win-back campaigns for dormant users
  • Ideal for lifecycle marketing and re-engagement workflows.

5. VIP or Special Access Audiences

Use Subscriber ID or engagement counts to:

  • Identify premium, high-value, or long-term users
  • Offer exclusive features, rewards, or early access
  • Build loyalty campaigns and community-driven retention
  • Keeps your best users feeling valued and engaged.

Key Benefits of Unlimited Audience Groups in AlertWise

BenefitDescription
Complete FlexibilityCreate as many groups as needed without worrying about limits.
Targeted MessagingSend highly relevant notifications to specific audience segments.
Improved EngagementPersonalized messages lead to higher interaction rates.
Scalable ManagementEasily organize and manage large subscriber bases as your business grows.
Supports Complex WorkflowsRun sophisticated campaigns with multiple audience segments.
Better Conversion RatesMore relevant campaigns = more touch points = more conversions
Enhanced User ExperienceTailored messages improve satisfaction and brand loyalty.

Unlimited Groups vs. Segmentation

FeaturePurposeBest For
GroupsManual organizational listsManaging audiences across websites, projects, or categories
SegmentationBehavioral and automatic targetingPersonalized messaging based on real-time user behavior

Segmentation and audience grouping are quite similar, and you can use them together to grow your business.

No Paywalls, No Hidden Cost, No Upgrade Needed,

Other platforms force you to take paid or more expensive plans for unlimited audience groups.

However, AlertWise offers unlimited groups in every plan, including free plan. There are no hidden charges.

Unlimited Groups in AlertWise let you organize subscribers into as many groups as needed based on behavior, location, device, engagement, and more. Enabling smart targeting and personalized messaging without limits. Easy to manage, flexible, and built for a scale.