How Advanced Analytics Helps You Grow

Data is the backbone of any successful business. Detailed and accurate data plays a crucial role in business success. Without clear data, no business can know which messages perform best, when users are most active, or how their audience is evolving. But alertwise’s Advanced Analytics feature makes this problem easy to solve.

AlertWise’s Advance Analytics provides a powerful reporting suite that visualizes your subscriber growth, engagement metrics, demographic distribution, and daily activity trends in a clean and intuitive dashboard.

Whether you need to know user retention, tracking campaign success, or identifying inactive subscribers, Advanced Analytics always provides you with clear, accurate, and detailed data to help you make clear decisions.

What Is Advanced Analytics?

AlertWise is divided into different sections based on its advanced analytics feature functionality, details of which are given below.

Analytics Overview

The Analytics Overview gives you a quick snapshot of your platform’s health. This is a highlighted overview of the connected website.

This dashboard includes the following key metrics:

Total Subscribers

See the total number of subscribed users, along with growth comparison against the previous 30 days. Example:

• 1335 subscribers
• +6 vs previous 30 days

This helps you track acquisition momentum over time.

Total Notifications

Shows how many campaigns you’ve created or scheduled so far. Example:

• 69 total notifications

This reflects how actively you’re communicating with your audience.

Delivered Notifications

Indicates how many notifications have been successfully delivered. Example:

• 5925 delivered

A higher delivery count shows growing reach and retention.

Click Notifications

Displays how many users engaged with your messages by clicking them. Example:

• 302 clicks

This helps measure campaign relevance and user interest.

Daily Performance Stats

The Analytics Overview gives you a quick snapshot of your platform’s health, details of which are given below.

Total Subscribers

See the total number of subscribed users, along with growth comparison against the previous 30 days. Example:

• 1335 subscribers
• +6 vs previous 30 days

This helps you track acquisition momentum over time.

Total Notifications

Shows how many campaigns you’ve created or scheduled so far. Example:

• 69 total notifications

This reflects how actively you’re communicating with your audience.

Delivered Notifications

Indicates how many notifications have been successfully delivered. Example:

• 5925 delivered

A higher delivery count shows growing reach and retention.

Clicked Notifications

Displays how many users engaged with your messages by clicking them. Example:

• 302 clicks

This helps measure campaign relevance and user interest.

Daily Performance Stats

The daily stats section provides a detailed breakdown of how subscribers and notifications performed on a specific day.

For example, on Dec 8, 2025:

• New Subscribers: 100
• Sent: 500
• Viewed: 50
• Clicked: 25
• CTR: 50%
• Inactive Identified: 0

These daily insights allow you to:

• Identify patterns
• Track engagement spikes
• Understand which campaigns drive results
• Detect inactive periods

Subscription Overview

The total number of users who opted into your push notifications.

Inactive Subscribers

The number of users who haven’t interacted with notifications within a defined period. Example:

• 516 inactive subscribers
• +4 vs previous 30 days

This helps you build reactivation campaigns or target dormant users with personalized messaging.

Demographic Overview

The demographic overview gives you an easy view of the subscriber overview through graphs or visual data.

AlertWise provides below demographic insights:

Countries Distribution

These insights help you plan Geo-targeted campaigns, Language-specific notifications, Local promotions, etc.

Example:

• India – 1270 users (95.1%)
• Russia – 18 users (1.3%)
• United States – 11 users (0.8%)

Browser Distribution

Browser data helps you optimize Notification design, Rich media compatibility, Testing environments, etc.

Example:

• Chrome – 1310 users (98.1%)
• Edge – 9 users (0.7%)
• Firefox – 8 users (0.6%)

Device Distribution

This helps you decide Mobile-first campaign strategies, Rich images vs simple alerts, CTA placement and timing, etc.

Example:

• Mobile – 1192 users (89.3%)
• Desktop – 143 users (10.7%)

Operating Systems

OS data ensures you understand device behavior and optimize your campaigns accordingly.

Example:

• Linux – 1207 users (90.4%)
• Windows – 122 users (9.1%)
• macOS – 3 users (0.2%)

Subscriber Heatmap

The Subscriber Heatmap lets you easily view the geographic location of your subscribers. It graphs data for each region. This makes it easy to determine which regions are driving high volume and where it’s best to send region-specific notifications.

Benefits of Subscriber Heatmap

• Which regions have the highest subscriber concentration?
• Growth patterns across countries or cities
• Where to localize content or promotions

Why is Subscriber Heatmap usefully?

• Local businesses
• Regional news publishers
• Multi-country marketing teams
• Geo-personalized campaigns

How Advanced Analytics Helps You Grow

Let us understand from the points given below how Advanced Analytics is useful for any small or big business.

Improve Targeting

Demographic and device data allows us to send notifications to precisely targeted audiences.

Optimize Campaigns

AlertWise contains detailed data for each campaign, such as checkout level, views, and clicks, as well as reference messaging, timing, and offers.

Automate Smarter

Insights guide you in creating:

• Better drip campaigns
• More effective triggered flows
• Targeted re-engagement campaigns

Reduce Churn

Identify inactive users early and recover them with win-back campaigns.

Track Growth Effortlessly

With the help of AlertWise, you can Monitor subscriber trends and daily performance to maintain long-term engagement.

Dashboard Overview

In Dashboard Overview you get all the highlights of advance analysis like Total Subscribers, Total Notifications, Total-Delivered Notifications, Clicked Notifications, Recent Notifications Performance, Subscription Overview, Demographic Overview, etc.

Advanced Analytics in AlertWise offers real-time insights into subscriber growth, campaign performance, demographics, and engagement trends, helping you refine your strategy and create more impactful notifications.